Exit delays dozen of brand to direct
Be being made in order to export for brand of oriented, negligence is Guangdong furniture scene no longer ” of pathogeny of the 2nd big “ . The data shows, to 2006 the end of the year, guangdong furniture sells amount to will achieve 117.4 billion yuan, export the forehead to will occupy 53%% among them. In addition, only the 50%% that the furniture outlet that Guangdong visits occupies countrywide furniture to export, companies of more and more civilian battalion furniture are basically dedicated at exporting the market. Should say, exit is the base that Lai Yisheng of furniture of one part Guangdong retains.
If Chinese furniture company, especially Guangdong furniture appears on an international market with the identity of own brand, then this is our most welcome. The problem is most enterprise be the formal exit that sticks a card namely with OEM, pay attention to batch production only, according to buyer blueprint order of the punctual abroad that finish, do not pay attention to “ China to design ” and ” of “ China brand, depend on such development method and company actual strength, guangdong furniture cries to the northward furniture that rising abruptly quickly, Jiang Zhe furniture board, strive for be like hard apparently in portion of home market race to control wish. “ is additional, because export mode of the design of furniture, sale and home market to differ, so the exit experience of Guangdong furniture makes a package probably. Liu Chen says secretary-general of branch of mart of household of society of ” Beijing market so.
Step of ” of cry out of northward furniture “ is fast
Be in Beijing, open a radio, often can hear the advertisement word with each furniture familiar companies; Turn over a capital each are big newspaper or open major to live in a website, activity of furniture brand sale is common occurance more. Observe not difficult discovery carefully, making the advertisement, furniture business that does sale promotion is northward furniture brand mostly, see the figure of Guangdong furniture brand rarely almost.
The personage inside course of study thinks, “ is not certain northward furniture is better than Guangdong furniture quality, but northward furniture brand is good at cry out than Guangdong furniture brand. ” this shows, paying attention to a brand to publicize is “ north the ” of pathogeny of the 3rd big “ that the Guangdong furniture that bleachs ” moves toward weak force. Furniture company wants to make well-known brand in the industry, without the advertisement that comparative investment and sale publicize be very difficult implementation. And the Guangdong furniture brand that likes deal with concrete matters relating to work all along still is willing to undertake the brand is publicized not quite so far. The personage inside course of study is analysed, in Beijing field, guangdong furniture is far did not acquire as proportional as Guangdong furniture actual strength position, have the tendency that the position glides instead, this has been an alarm. If illuminate this to continue to develop, can make northward furniture overmatch stronger only.
Previous 1 23 Next 