According to chief inspector of sale of Hua Hui furniture Wang Gui says, at present sale in domestic market of main attack of Hua Hui furniture, home sells the market to occupy furniture of whole Hua Hui to sell the market 7 into. In foreign market bad to do below the circumstance, enlarging sale in domestic market is Hua Hui's key. And subordinate to Hua Hui range of products, those who go is group of client of the high end in the market, in profit high without costly furniture case falls, the profit of export is shown very low. Wang Gui says, compared with make home market, the profit of foreign market wants a bit lower, and foreign market cannot make his brand, if consider a company,do long word to be about to make sale in domestic market. Accordingly Hua Hui is given priority to with making sale in domestic market.
Additional, foreign market needs to extend, once foreign market is good,did, also do not come lose channel of a market. So Hua Hui made 3 become foreign market with hold together foreign market, take the kind of sale of two kinds of channel.
Much interest of range of products at holding in upright market
Furniture division issues Hua Hui to there is bright old and well-known family now, China musical instrument of master, billow 3 brands. Among them bright old and well-known family is faced in upright market, China master He Langqin is faced in high-end market. Consume group close as a result of what face, so how many meeting produces internal competition between series, 3 brands style is different nevertheless reduced the competition between the product.
It is with Hua Hui exemple, the enterprise just rolls out the product of different set for more sales volume. Nevertheless the amount of range of products wants to see the scale of the enterprise and be decided. Cannot for sales volume blindly increase range of products. From the point of the ability of the enterprise, what series leaves is more, in the product to the enterprise service, after service and product add the demand such as the value is higher.
Editor's note: Above is an exemple with furniture at present medium company two only. When foreign market environment is stagnant, furniture company should extend home market at present. Brand alliance, furniture company and selling the brand of field alliance is the chance with development new home market. Additional, face high end to consume the product of the group, the credit of the service after the carry out before furniture company should put focus in the research and development of the product, carry out and brand is spent on, is not blindly pursuit high price. And the product that consumptive group carries in facing, furniture company should grip the auspicious market of 23 line towns of domestic, develop the set with a few complementary styles, in accomplish generous to assure quality at the same time, make the additional cost of good brand stage by stage.
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