3, change direction from the competition of one class market 2, the contention of 3 class market
In August 2007, guild of Shenzhen city furniture and company of 8 Shenzhen furniture are initiated jointly establish ” of alliance of brand of “ Shenzhen furniture. Allied the first battle even if “ holds round ” go out for a battle in the arms 2, 3 class market.
National economy moving statistic shows national statistic bureau first quarter, first quarter total volume of retail sales of domestic society consumable two thousand five hundred and fifty-five billion five hundred million yuan, grow 20.6 ％ compared to the same period. And limitation above is wholesale and retail kinds of trade line of business is big goods is retail in, furniture kind, car kind, oil and make jewelry of category, bullion all grow 30 ％ above. Furniture spending increases apparent prep above to consume growth rate on average, the potential that indicates furniture market is very big. And furniture consumption is united in wedlock together with estate market from beginning to end, domestic estate market is growing to 23 lines city already now, OK and fatidical, furniture market will naturally have fulminic growth in 23 lines market.
Saw such market space just about, shenzhen furniture combines go out for a battle, the well-known trademark that north heads with blue bird furniture also is 23 class market next strategies to develop a stress surely.
4, the development mode that the development mode that agrees by height turns to to be a foundation with company natural resources
Extensive grow period in, the development mode height of a lot of furniture companies is identical, and in concussion period, what the enterprise goes all out is capital not only, it is a product, more the strategy, it is a brand! Accordingly, each enterprises should him check resource, establish oneself development pattern.
And be in the business that expands mode clearly already for a long time, also walked along the front of the times truly now. Provide like Qu Meijia (
Examine a map) brim type growing mode, of double leaf furniture specialize in change management pattern, the needle of 100 strong furniture studies growing pattern, product of high additional cost manages the small numerous crowd of furniture of the four seas mode.
Push forward concussion, results is mature!
Concussion period is the most crucial period that furniture company grows, concussion period will bring 4 results:
One, more intense home market competes.
2, furniture industry is super the occurrence of the brand (arrive from industry brand social brand) .
3, the change that competes to brand, additional cost by price war.
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