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Face rival strong attack, area furniture sells a what course to follow

From;  Author:Stand originally



How to manage the money that makes when is outstanding achievement good formerly to be used?


Former be selling a product or earning hire?


All the time the management outstanding achievement since made the market have really was led?


Sell upgrade was the bottom done?


Be by adversary in a few months the force that bangs so that do not have strike back, how is original brand strategy made?


True to local market understanding, if be, why not be when the adversary in local build up comes, are you at a loss however?


Of course, countrywide chain sells also have do unsuccessful place, be like the XX city of Henan; In this market although I saw this chain sells of field not successful, what more sees is him the issue gave on oneself management and promotion, the area that is not place sells an action that had having politic sex.


From the point of halfway area of the whole nation, area sells bring about current and awkward situation to have reason of the following respect roughly:


Whole management system lags behind or did not run a system at all.


Sell plan without long-term strategy, some have just stay in academic level and did not fulfil concrete administrative details to go up.


Did not make professional administrative group systematically.


The relationship with agency group is too shallow, did not run agency truly with administrative pattern.


Basically cooperate without the strategy with manufacturer.


Did not do professional research to local market.


Sell a brand professionally to plan to basically be done not have.


The combination on category and quality basically is on product management, did not form the product advantage of local characteristic truly.


Experiencing different industry period with a kind of face, the brand upgrades the strategy does not have a movement basically.


Use without active favourable geographical position to effective resource of place.



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